Episode 50: How To Leverage Your 9-5 Skills To Build Your Business | Lissette Calveiro, Social Media & Influencer Marketing Expert

Episode 50 features Lissette Calveiro, digital strategist, content creator & biz coach. Find out how she made the leap from 9-5 to biz owner!

Mi gente, we’re celebrating episode 50 today! Today’s episode features Lissette Calveiro and is the perfect follow-up to our recent Elevate Your Influence workshop with Daniella from @iliketodabbleblog! In the workshop, we talked all things monetization and creating multiple income streams, make sure you check out the replay, it’s so worth it!

One of the things we touched on the during the workshop is how to be use social media to establish your brand identity. The first step to building your business is establishing your niche in the social media space and building a trustable, authentic brand. This conversation with Lissette is basically like a roadmap.
Lissette of @lissettecalv is a Miami native and New York City transplant, working in the heart of the city as a digital strategist, content creator and business coach. An established influencer and content creator for more than 4 years, her digital channels focus on money, business and influencer marketing advice, with a pinch of her lifestyle recommendations and global finds.

She has a strong pulse on the millennial and Gen-Z community. Lissette was previously Director of Influencer Marketing at Ogilvy and has more than 8 years experience in PR and digital marketing, working across global and Fortune 500 brands in different genres. Her expertise is in social media, influencer marketing, digital partnerships, and earned media strategy.⁠⠀

In episode 50, Lissette and I talk about:⁠

  • Inheriting money beliefs⁠ from our parents and how to tackle them ⠀
  • ⁠The limiting belief of only being able to work in a career that aligns with your degree⁠⠀
  • ⁠Battling imposter syndrome on the road to building a brand and becoming an influencer⁠⠀
  • ⁠How to begin believing that your experiences validate your expertise⁠, even if you don’t have the titles and credentials that you think you need…and so much more!

One of my favorite things that Lissette said during our conversation was that our stories are personal, and if we believe that our stories influence our brand and business, than there’s no way that someone could develop a business like yours! I want to see all my Latinas Poderosas tapping into our stories and experiences to launch our ideas. Listen to this episode with Lissette to feel inspired to tap into your skillset!

Are you loving this episode? Make sure to leave a review and share this episode with your friends and family!

As always, #StayPoderosa!

Read The Transcript for Episode 50 on our YouTube Channel!

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